Best Posting Schedule for Short Videos to Get More Views
Short videos are dominating social media. Whether you’re posting on TikTok, Instagram Reels, YouTube Shorts, or Facebook Reels, short-form content are where the attention is. Posting at the right time can boost your reach, engagement, and chances of going viral. With every platform competing for attention, timing matters just as much as the quality of your content.
Why Timing is Just as Important as Content
Think of it this way: you could post the most entertaining or valuable video, but if you upload it when your audience is asleep or distracted, it won’t get the reach it deserves. Post at the right time, when people are actively scrolling or looking for something new, and you instantly boost your chances of landing on the algorithm’s radar. That’s when your video starts gaining more likes, shares, and views.
But here’s the tricky part: every platform has its own peak hours and best posting days. What works for TikTok might not work for YouTube Shorts. And posting randomly without a strategy often leads to low engagement, no matter how good your content is.
The good news? You don’t have to guess. In this guide, I’ll break down the best posting schedule for short videos across TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels.
Best Posting Times for TikTok
TikTok thrives on trends, fast engagement, and consistent posting. The platform’s algorithm pushes fresh content quickly, so timing can make or break your reach.
- Tuesday: 9 AM – 11 AM
- Thursday: 12 PM – 1 PM
- Friday: 5 PM – 6 PM
- Saturday: 7 PM – 9 PM
Tips:
- TikTok audiences are most active in the evenings and weekends.
- Post consistently (3–5 times per week) to stay in the algorithm’s favor.
- Test different posting times since TikTok audiences vary by niche.
Best Posting Times for Instagram Reels
Instagram Reels are designed to keep users scrolling, and timing affects whether your video lands on the Explore Page. Engagement tends to spike when people are taking breaks or winding down.
- Monday to Friday: 11 AM – 1 PM
- Evenings: 6 PM – 8 PM
- Sunday afternoons: 2 PM – 3 PM
Tips:
- Consistency matters more than volume; 3–4 Reels per week is enough
- Use trending audio for better reach.
- Pair your Reels with engaging captions and CTAs.
Best Posting Times for YouTube Shorts
Unlike TikTok and Instagram, YouTube is a search-and-discovery platform. Shorts can gain traction days or weeks after posting, but early engagement helps boost visibility.
- Weekdays: 12 PM – 3 PM
- Saturday & Sunday: 9 AM – 11 AM
Tips:
- Post 2–3 times per week to give your Shorts room to perform.
- Align your posting time with when your subscribers are most active (check YouTube Analytics).
- Short titles and clear thumbnails increase clicks.
Best Posting Times for Facebook Reels
Facebook Reels reach a slightly older demographic compared to TikTok and Instagram, and engagement tends to peak when people are relaxing after work or browsing on weekends.
- Weekdays: 12 PM – 1 PM
- Evenings: 7 PM – 9 PM
- Weekends: 10 AM – 12 PM
Tips:
- Post at least 3 times a week for steady reach.
- Share Reels in relevant groups for added visibility.
- Repurpose TikTok or Instagram content for Facebook to save time.
Final Thoughts
Posting at the right time can make all the difference between a video that flops and one that goes viral. While these schedules are great starting points, the best time to post ultimately depends on your audience. Use your analytics to track when your followers are most active, test different times, and double down on what works.
And if creating short videos feels overwhelming, tools like ShortsFaceless can help you produce high-quality faceless shorts quickly and consistently, so you can focus on strategy, growth, and showing up at the right time.
